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It’s not unusual for Dota 2 fanatics like myself to perceive the game’s logo in innocuous everyday objects, but when it comes to the new Apple News logo, I think even laypeople will have to agree that it bears a striking resemblance. Both marks feature a square bisected by a diagonal line descending from left to right. Both have a pair of rough triangles filling the open corners. Both are red!
对于笔者这样的Dota 2发烧友来说,在日常生活中看到这款游戏的标志可说非比寻常。不过看了苹果新闻的新标志,一般人都会觉得二者确实“撞脸”了咨询QQ、微信:2544906级已经相当难得,可苹果的生意动辄便是数十亿美元,而苹果从未对电脑游戏表现出特别的兴趣。说到这里,笔者心头一痛,拥有一台能像个人电脑一样流畅运行Steam上游戏的MacBook素来是笔者的梦想。
The inspiration for the two logos is rather divergent. Apple’s News app is going for a stylized "N" whereas the Dota 2 mark is a representation of the one and only map on which the game is played: the diagonal represents the river splitting the Dire and Radiant sections and the corner elements are the bases that each team has to defend (the "Ancients" in the original Defense of the Ancients game title).
两个标志的设计灵感可谓截然不同。苹果新闻的标志代表大写字母“N”,而Dota2的标志代表游戏地图:中间的对角线其实是天灾军团和近卫军团的分界河,角落里的图案则代表双方各自的基地(Dota1中的字母A代表上古遗迹)。
Lest you think that Apple is uniquely ignorant of PC gaming, though, Google didn’t do much better with its Nexus 5X last year, whose packaging looked like this:
苹果不怎么关注电脑游戏,谷歌也好不到哪里去,谷歌去年推出的Nexus 5X的包装是这个样子的:
Actually, that 5X box looks almost exactly identical to Apple’s new News. So maybe my Dota bias has swayed me to focus on the wrong similarity.
实际上,5X盒子的包装看上去与苹果新闻的新标志几乎一模一样。笔者可能对Dota过于偏爱,才会关注这样几个标志之间无甚关联的相似性。 |
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